There are a few considerations when deciding to make a banner video for a web page. This is the top-most banner which your viewers see first. A few points to consider are as follows:
Length of Video – The maximum length of your banner video should be approximately 30 seconds. Banner videos for inside-sub pages can be just 20 seconds. Most times your goal is to quickly introduce your viewers to your product and entice them to read your page content below.
Size of Video – If your 30 second video is 40mb, this may present an issue if you decide to self host the 720P mp4 file. Most Word Press hosting plans have a maximum upload size of 20mb. You can increase this allotment by contacting your host. This may force you to embed through You Tube or Vimeo of which both need accounts and pages to be created. As we know, You Tube will play it once then go to their next related video… not good.
Bottom Line – Keep your website banner videos short and small in size. This is all possible to accomplish but takes a bit of time and expertise. New England Studio can help. 603-499-1136 Tom Raffelt.
